With an extensive career as a researcher, strategist and catalyst for change in the international tourism and hospitality industry, Anna Pollock is a legend in her field. She is often described as both visionary and ahead of her time. She sees herself as a change agent on a mission to help people prepare for a very different future.

Pollock is passionate about tourism’s ability to generate well-being and prosperity for people and places as long as it is done sustainably — with respect for all living things and in harmony with the laws of nature.

With an irresistible curiosity and creativity, Anna helps people understand the concepts, implications, and application of a regenerative approach. Specifically, she believes that the system on which tourism is based today has had its day and needs to change. Her work is about helping those who want to be part of accelerating that transformation.

Throughout her professional life, Anna Pollock has successfully anticipated and helped shape, among other things:

• the emergence of wellbeing and sustainability in the 70s,
• the impact of technology on tourism marketing,
• the need to shift focus from products to developing experiences,
• the importance of climate change and its impacts,
• the profound change in human values underlying the emergence of a more conscious, discerning traveler.

Previously, Anna has worked with countries and destinations such as Canada, New Zealand, Scotland, UK, Norway. She is also an acclaimed keynote speaker, having spoken for UNWTO, PATA, ATTA, HEDNA, WINTA and several regional trade associations.

Read more about Anna Pollock’s Back-to-Life Introduction to a Regenerative Renaissance course here.

Find out more about Anna Pollock and her work here.