Best Digital of the Year in Inhouse 2024

Yesterday, this year’s Inhouse competition took place. When this year’s Best Digital was presented, Swedish Lapland Visitors Board was the winner with the website careforthearctic.com.

“Of all the communications I’ve seen and done over the years, this is the best. Everyone on the jury was mind blown,” says Jessica W Sandberg, founder of the PR and communications agency Besvärlig since 1977 and jury member at the Inhouse competition, and continues:

“A site that clearly shows everyone that if you dare to communicate differently, you also win people over”.

The jury’s motivation:

“With impeccable digital craftsmanship and a great sense of how to tell a story, the winner has created a campaign that impresses on all levels. The entry is technically advanced and visually striking, and not only does it deliver a narrative that is gripping, but the entry has also produced results making this the winner of the night in the Best Digital category”.

Håkan Stenlund, Content Manager and Camilla Bondareva, Head of Brand Communications were on hand to accept the award on behalf of the Swedish Lapland Visitors Board.

“It’s great to have it confirmed once again that our Arctic everyday life is engaging. To be part of developing this place so that it continues to be the best in the world is a privilege. Of course, we also want to thank Oh My, who helped us build the site, without them it would never have been as good as it was”, they say after the gala.

Careforthearctic.com is a web experience where care for the Arctic Sweden is in focus. The site was developed together with the communications agency Oh My and is part of the Arctic agenda Care for the Arctic, it’s our home. The website has previously been recognized by the Publishing Prize where it won both Gold and Grand Prix.