Double wins in the Publishing Prize take Swedish Lapland Visitors Board to the Hall of Fame

When this year’s Publishing Prize was awarded, the Swedish Lapland Visitors Board scored a big win. Together with the communications agency Oh My, the organization created a unique web experience that focuses on care for Arctic Sweden. The website Care for the Arctic – it’s our home — won both gold and Grand Prix. With this, the Swedish Lapland Visitors Board entered the Publishing Prize Hall of Fame.

“We have worked purposefully to position Sweden’s Arctic destination for over 20 years. Something we have succeeded well with if we see that we now end up in the Hall of Fame”, says Annika Fredriksson, CEO Swedish Lapland Visitors Board.

“I am also very proud and happy that the work of Care for the Arctic – it’s our home is also recognized outside the region”, Annika concludes.

With a gold in the category Best Web for Information and Education Sites and the Publishing Prize Grand Prix for Best Web, Swedish Lapland Visitors Board has 10 wins in the Publishing Prize. This means that the organization enters the Publishing Prize Hall of Fame. To qualify for entry, the company must have won at least ten times since the competition began in 1990.

“At Swedish Lapland Visitors Board, we see the value of daring to stick to what you believe in, to set ambitious goals and to clearly own your own voice,” says Camilla Bondareva, Head of Brand Communications Swedish Lapland Visitors Board, and continues:

“We work with the brand promise that travelers are welcome to share our Arctic everyday life. With Care for the Arctic, we take that one step further. Our place is the best in the world, and it’s important that those who come here want to help us develop it so it stays that way. It’s great to win awards for our work, but even more important than the attention is that our message reaches those who take the time to check out the site.”

When the Swedish Lapland Visitors Board launched the website careforthearctic.com, they chose not to make it mobile-friendly. The site, which can only be seen if you enter the browser on a computer, is the result of good cooperation with the agency Oh My:

“We are incredibly happy that all our hard work has received such great recognition, it is extra fun when customers want to do something different from the traditional. This is a good example of how good it can be if you dare,” says Signe Lindgren, designer at Oh My.