Care for the Arctic

Care for the Arctic — it’s our home is a joint Arctic agenda with a toolbox for the Arctic destination’s main stakeholders, that address the challenges that we face together – locally, and globally, socially, economically, and environmentally.

Our approach is not just about words but about action. It’s an inclusive and engaging method that empowers us to contribute to, drive, and lead change processes and adjustments towards the 2030 Agenda for Sustainable Development. This proactive stance sets us apart and inspires us to make a difference.

Care for the Arctic is a social innovation propelled by responsible hospitality companies, travellers, and public actors. While many destinations typically work with one or more initiatives towards different stakeholder groups, we stand out using a standard, unified approach. This uniqueness is a testament to our shared vision and commitment.

The Arctic agenda is part of Norrbotten’s tourism strategy and strategic roadmap towards 2030 and is linked to the EU’s Tourism Transition Plan, the Global Sustainable Tourism Council’s global sustainability criteria and UN’s 2030 Agenda for Sustainable Development.

With joint forces, positive change can be made in the direction of the vision; to become the world’s most responsible Arctic travel destination and to contribute to the good of the local community.

Aim to involve and engage stakeholders

The aim is to involve and engage the destination’s main stakeholders to act in a common direction and thereby contribute to our Arctic destination’s:

• vision – to be the world’s most responsible Arctic travel destination
• goal – it should be easy for the responsible traveller to visit our Arctic destination, make informed choices while here, and actively contribute to sustainable local development

Collective effort creates benefits

Our shared vision and common goal of increased sustainability enable structured work in practice, where the destination’s main stakeholders methodically collaborate. This collective effort creates many benefits and fosters a sense of unity and shared purpose among all involved.

The destination’s commitment to sustainable development enhances its own attractiveness and contributes significantly to the overall appeal of the place to live, work, and visit, inspiring a sense of pride and motivation among all stakeholders.